What We Do

We are a strategic communication resource to our clients.

Drawing on our resources and experience, we assist clients in effectively using communication to advance business plans, build brand awareness, engage employees, educate customers and leverage the unique value that gives your company a competitive edge.

We provide expertise in research; internal and external communication; brand identity building and management; training; interactive media; web site design and content development; accessibility consulting; marketing and public relations; and issues management.

At The Rodgers Group, Ltd., we take pride in being professionals who are known for creating unique solutions that are always on target. We infuse effective creativity, create messages that are understood and extend your communication resources.

We develop and execute communication strategies, establish program identities that get noticed and remembered, and implement branding strategies that help define and differentiate businesses. Whether you are strengthening an existing culture, creating a new one or doing damage control, we can help guide and develop targeted organizational communication.

Marketing Communication

• Strategic branding programs
• Identity and logo development
• Product marketing and promotion
• Advertising and image campaigns
• Capability, product and service literature
• Online newsletters, eBlasts, social media, web sites

Employee and Organizational
Communication and Training

• Strategic organizational communication counsel and planning
• Communication for employee benefits, compensation and pension plans
• Internal communication to support employee buy-in of strategic brand building
• Planning, writing, design and production of print and electronic media
• Change management communication
• Cultural assessment and renewal communication
• Training strategies, programs and communication support
• Communication counsel for labor negotiations
• Employment communication for a variety of policies including drug testing, safety, ethics and more
• Orientation, relocation and employee transition communication
• Organization and development of communication for award and recognition programs

Public and Community Relations

• Communication plan development
• Media relations
• Crisis communication plans and programs
• Publicity campaign development and management
• Communication to promote Foundations and philanthropic programs

Research

• Communication audits
• Ongoing sensing and measurement tools
• Surveys (print and on-line)
• Focus groups
• Market research and analysis

Accessibility Consultation

• Specialized expertise in analyzing accessibility issues
• Consulting services to create web sites accessible to people with disabilities
• Web site analysis, content development and design for W3C compliance