Launching E-Blast Success

A creative campaign steers trade show attendees to online Travel Desk services


Travel Technology Group Marketing Program


To create targeted, customized marketing communication campaigns to help build awareness and maximize use of event housing and travel services provided by Travel Technology Group to the meetings industry.


While working with Travel Tech to update printed marketing materials and provide creative communication related to its 20th anniversary celebration, The Rodgers Group also was asked to create a series of email marketing campaigns to educate and motivate tradeshow attendees and exhibitors likely to use travel and housing services. Offered as a value-added promotional tool to Travel Tech clients, thediverse email “blast” campaigns were customized to the industry, theme and graphics of each show. The Rodgers Group provided creative concepts, copy and design to promote the benefits of negotiated room rates, airfare and car rental offers.


Through attention-grabbing headlines and design, Travel Tech’s email campaigns were developed to break through the clutter and strategically steer tradeshow attendees directly to the online Travel Desk of each show’s event site. With its click-through ease, the approach was successful in helping to promote immediate reservations.

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