Growing Grassroots Visibility

A content-rich web site spotlights the mission of a new philanthropic foundation


The Barbara and Stephen Miller Foundation Web Site


To establish a web presence for a new grassroots philanthropic foundation providing emergency fund grants to low-income individuals in need of one-time financial assistance aimed at keeping the recipient sustainable.


IMPLEMENTING THE PROGRAMMiller Foundation Web Site Screen Shot

The Rodgers Group organized content, coordinated photo selection, wrote copy and directed design to launch a new web site spotlighting the mission and criteria of The Barbara & Stephen Miller Foundation. Elements of the site include:

  • Logo identity
  • Poverty facts and Emergency Fund program overview
  • Profiles of existing partner organizations
  • Criteria for prospective partner organizations
  • Success stories and testimonials spotlighting individuals who have benefited from the grant fund
  • Password-protected access to applications and forms



As an information resource and education tool focused on the need for an emergency fund and targeting prospective partner organizations, is successful in presenting a rich amount of relevant content in a concise, appealing and easily navigated format.




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