Maintaining a Drug-Free Workplace

Comprehensive materials make it clear that Sears takes its policy seriously

 

Communication and Training Program for the Sears Drug-Free Workplace

THE OBJECTIVE

To provide comprehensive communication strategies, training and guideline materials aimed at explaining new procedures under an established drug-free workplace program involving managers and associates at 1,500 stores and service centers of Sears Merchandise Group.

IMPLEMENTING THE PROGRAM

The Rodgers Group researched, wrote, designed, developed and produced all communication and training materials required to explain the program, detail procedures for managers to follow, and train each level of managers to introduce the program to all associates. Components included:

  • Extensive research on national trends regarding drug abuse and testing.
  • Revised procedures manual, including updated pre-employment and associate drug testing procedures.
  • An “Incident Record” format to provide managers with a guide to the documentation needed to expedite associate drug testing.
  • “Flow chart” overview serving as a main information resource to concisely lead unit managers through entire drug testing process.
  • A “Guidelines for Managers” booklet designed to accompany the Flow Chart and provide a summarized alternative to reading the entire procedures manual.
  • Series of brochures (in English and Spanish) supplemented by posters to educate associates to the issues and procedures regarding drug testing.
  • Leader’s Guides, including videos to facilitate face-to-face training of managers and associates; scripts and materials for use in the context of video presentation meetings.
  • Two award-winning videos: One for use in educating managers about how to handle drug and alcohol-related incidents; the second to raise awareness among employees that Sears is serious about this policy.

RESULTS

Favorable response and positive feedback from Sears managers and Employee Assistance Program (EAP) specialists indicated the materials were perceived as useful, well-prepared, clear and concise. Development of the Incident Record, Flow Chart and videos were viewed as effective tools in getting managers quickly on track and keeping program misinterpretations to a minimum.

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